Ferrari Luce designer Jony Ive is feeling a bit nervous about revealing the "big" EV to the world. Despite the support of Piero Ferrari, the son of Enzo and a shareholder, Ive is anxious about the weight of the Ferrari badge and the scrutiny it will receive. This is especially true given the wide range of opinions that will likely be expressed. Jony Ive and Marc Newson, who co-founded the design house LoveFrom in 2019, were tasked with designing Ferrari's first electric car. This project has presented them with "unique challenges" but also a great deal of "freedom". Newson emphasized the importance of achieving a singular design, stating that there are "many problems to solve" but that "consistency and singularity" are key to reaching the end goal. While he couldn't divulge too many details about the exterior design, he hinted at an underlying thread that ties everything together. The team is working hard to create a design that is both innovative and true to the Ferrari brand. So, will the Ferrari EV live up to the hype? Stay tuned to find out! And don't forget to share your thoughts in the comments below.
